UNICEF

Branding

Objective

Turn an intergovernmental organization into a modern, approachable and true representation.

United Nations International Children's Emergency Fund (UNICEF) provides humanitarian and developmental aid to children worldwide.
Children are the most vulnerable and UNICEF creates their future by providing many services that would benefit children and their families, no matter what background they are.
UNICEF builds, connects and teams up with other governments, non-governmental organizations, policymakers and also anyone else who wants to help children. They make sure that children are equal in rights and services like everyone else.

UNICEF’s finalized, main logo of a puzzle-piece logotype represents their goals, services and audience.

Puzzle pieces
Building
Connections
Strength
Bonds
Progress
Children’s toy
Colorful
Service sub-brands
Approachable
Diversity
Worldwide
Children’s playfulness